CRM Sync And Channels

CRAIM already includes a broad integrations layer. It is not limited to one CRM or one messaging provider.

CRM integrations

The backend supports universal CRM integration flows with provider adapters and sync services.

Currently supported CRM providers in the codebase include:

Communication channels and lead sources are intentionally different concepts.

Channels are for direct communication surfaces such as:

These are operational execution paths for conversations and calls.

Connected channels let CRAIM keep message and call activity tied to the company workspace and CRM records.

Telephony is modeled separately so the system can support provider-specific routing and AI calling paths.

Providers present in the codebase include:

Calendar integration exists as a separate module so scheduling and event operations can remain explicit rather than being buried in generic notes.

Use integrations as infrastructure and routing. Do not let provider-specific details leak into daily sales operation more than necessary.